Event Marketing Workshop

Genesee-Orleans Regional Arts Council to Offer Event Marketing Workshops for Arts and Cultural Organizations

Marketing is hard for most businesses with resources, and even worse for volunteer organizations. Competing against larger players with deeper pockets is a constant challenge. Offered through GO-Art! on January 5 and January 8, Event Marketing 101 is an event marketing workshop that will teach organizations to create just the right marketing mix - of branding, promotion, location, and price - to maximize audiences.

In the first workshop, NYSCA grantees will learn seven key elements to properly advertise their organization, eight ways to identify their audience, and four key “small organization” mistakes to avoid. While keyed towards events-based organizations, the workshop can also be useful for businesses advertising sales, open houses, and other events.

“At GO-Art! we are always looking for ways to invest in our community and the arts organizations that serve it so well,” said Jennifer L. Gray, executive director of GO-Art, “This marketing workshop represents an investment by us to ensure that local artists and groups have the ability to present themselves in the best manner.”

The initial workshop, presented in a hands-on format, will focus on the basics of creating campaign strategies for events-based organizations. Attendees will leave with completed worksheets outlining best strategies for their organizations. Follow-up workshops will expand on that worksheet, focusing on specific topics such as branding, leveraging social media, “free” promotional outlets, and creation of effective print advertising pieces such as newspaper ads and flyers.

“Volunteers are in high demand and their time is important,” said Loy Gross, workshop presenter and former Marketing Director for Integration, Inc, “We’d like to give them the resources and wherewithal to effectively market their events with a minimum of time, effort, and stress.”

All workshops are open to the public. The first workshop is free for NYSCA grantees and $10 for the general public. Each event will include a networking opportunity and a question-and-answer session. To sign up, or for more information, call Gregory Hallock at 585-343-9313 or ghallock@goart.org